A La Mode Intimates was born out of the dissatisfaction of the “one size fits most” bras that were on the market. There was a disconnect between the way bras were displayed in stores and how they claimed to fit all body types. A la mode has spent the past 18 years innovating the way their customers buy bras.

Q: For those who may be unfamiliar, can you tell me a little bit about à la mode?

A: à la mode intimates is a locally owned boutique that provides high-quality fashionable lingerie, bras, panties, and sleepwear. In French, à la mode means “in the fashion,” reflecting our practice of representing the latest, most fashionable pieces in the lingerie market. We offer body-positive styles and fit for all sizes and shapes; carrying literally hundreds of band/cup combinations and sizes that you won’t find in a department store. Our staff of professionally certified bra fitters will help you find the right style for your needs in the perfect fit for your comfort


Q: How long has à la mode been at Annapolis Town Center? What is it like having your shop here?

A: We have been in the Town Center for a decade! à la mode intimates relocated here from our original shop on West Street in January of 2011. It was a good fit for us because our customer base was growing beyond just the Annapolis market. We had, and still have, clients coming from across the Baltimore-DC corridor and Mid-Atlantic region. We needed a larger space with more centralized access and parking. The Annapolis Town Center provides all this plus a unique blend of major retailers, local boutiques, luxury living, and amazing restaurants. 

Q: Do you ever get to collaborate with other tenants?

A: Yes! There have been many collaborations over the years. We participate in the annual Fashion for Friends runway show to benefit the Light House Shelter held at Great Gatherings. We also recently took part in the Kaleidoscope exhibit featuring women-owned businesses in the Town Center. 


Q: What is your favorite part of the à la mode community?  

A: The opportunity to meet and work with strong, smart women every day. When we say that we support our community, we’re talking about more than the lift a good-fitting bra provides. We believe in playing an active role in helping our community of women. 

We support Chrysalis House, a non-profit in Annapolis that provides addiction and mental health treatment services exclusively to women, while allowing them to have their children in residence during treatment. We have hosted bra fittings for residents and given them new bras, panties, and sleepwear. We help keep their “crisis closet” supplied with underwear for women who come in with nothing. And we have, on occasion, donated diapers and baby wipes because sometimes that is the most important need.  

In 2020, we asked our customers to join us in The Comfort Project, where we provided gift bags filled with pajamas, robes, and other items to women health care workers on the COVID-19 front lines. We donated as many as we could, and our customers stepped in and donated even more. We have the greatest customers! When the project ended, we had donated several hundred gift bags to nurses at three area hospitals.

Q: What makes à la mode stand out? 

A: à la mode intimates’ success is built on the idea that expert bra fitting services paired with making sure that our deep product inventory is designed to fulfill the perfect fit for all- all bodies, all sizes, and all backgrounds.  We bring in products designed to embrace the unique beauty of everyone. We want our product to spark confidence in our clients in an inclusive, positive, friendly, and welcoming setting. We want our clients to say “WOW!” Wow, that was so easy. Wow, that was fun. Wow, I love the fit and comfort. 

We are always expanding offerings for our clients. We go to both the Spring and Fall Intima trade shows in New York City to find brands and products to bring back to our store. These buying trips give us the opportunity to share feedback with brand representatives and let them know what our customers are looking for. We just returned from the Fall Intima trade show 2 weeks ago, where we saw exciting fashion trends and were able to scout out what our customers have requested: more wireless options, high fashion, and brand sustainability practices. 

We have a strong customer base who recommends à la mode to family and friends. We see generations of women- grandmothers, mothers, and daughters- as well as groups of friends coming in for fittings. We have won recognition from local media (Capital Gazette Readers’ Choice, What’s Up Best Of) for our customer service and national industry awards (Best of Intima) for excellence.

Q: à la mode has had events and promotions throughout the year. What has been one of the most memorable or your favorite events?

A: We have a month-long bra recycling event every January and October. During the Bad Bra Month of January and the Dead Bra Days of October, customers can bring in an old or unwanted bra for recycling and get $5 off the purchase of any new bra. The unusable bras are sent to a materials recycling facility, and any donated new bras (yes, it happens) are donated to charity.


Q:  We know your 18th anniversary is coming up, what does that mean to you and to a la mode? Will you be doing anything special to celebrate?

A: We are so thankful for our 18 years in business. We are truly blessed to work in a field for which we have great passion. We know that the right bra can change how a woman feels. We see it every day in our boutique. The relief when they are comfortably fitted and the smile when they realize how beautiful they feel. It is pretty amazing.

And yes! We are definitely celebrating the BIG 18. Thursday, Aug. 26 through the end of the month, we will have new markdowns of up to 75% off select in-store merchandise. Swimwear will be 40% to 75% off. Designer panties $20 each or 3 for $48. Select panties from Marlies Dekkers and Aubade, regularly $75+, marked down to $20. And, what’s a party without gifts? We’ll give a free gift with any purchase of $75 or more.


 Q: What advice would you give to someone who might be considering their first fitting?

A: Do it for your health and comfort. Eighty percent of women are wearing the wrong size bra. Very few women recognize the signs of a bad fit, assuming that underwire will always hurt, straps will always dig, and bands will always ride up. 

We understand that bra shopping can be overwhelming and intimidating. Many women are hesitant to take off their tops and look in a mirror. Our bra salon is a no-judgment zone. We designed our boutique and trained our staff to make sure each woman has a friendly, supportive experience. We celebrate every body type and strive to find the bra that will put a smile on her face. She should feel beautiful. She should be comfortable.  

We make scheduling easy. On our website, click the button “Schedule a Bra Fitting” and you’re on your way.

Q: What is the best way for people to find out more about these events? 

A: Our favorite way to get the word out is face to face! We’d love for you to come by our Annapolis Town Center boutique and explore all we offer- bras, panties, lingerie, sleepwear, sportswear, swimsuits, shapewear, and maternity. Our website- – and social media pages have a lot of great information. Find us on Facebook and Instagram as @alamodeintimates. We also send out a newsletter twice a month featuring upcoming sales, events and what’s new in stock. Sign up for our newsletter at this link here





Annapolis Town Center is celebrating Mom all weekend long. Shop great deals from May 6-8 at participating retailers around the property and receive a special gift on us! When you spend up to $250, you will receive a $25 gift card to the Town Center restaurant of your choosing. Or, spend up to $500 and receive a $50 gift card to About Faces.

See below for all of our participating tenant deals:

a la mode intimates
Sidewalk Sale: From May 7-9, a la mode will be offering up to 75% off select items.
Gift with Purchase: Free Chantelle padded, carry bag with purchase of $75. While supplies last.

Baltimore Coffee
Baltimore Coffee and Tea want to thank moms by offering complimentary medium coffee or tea for Moms on Mother’s Day.

Buy the perfect Rose Bouquet (of wine) for Mom at Bin201.

Charm City Run
Stop by Charm City Run and check out their featured socks sale for buy 3, get 1 free.

Lou Lou Boutique
Mother’s Day weekend, Lou Lou Boutique will offer $10 off of a $50 purchase.

Muse Paintbar
Muse Paintbar will have a few specials for Mother’s Day! They are selling Mother’s Day Kit Bundles that will include 3 art projects and a free art print with purchase. Customers can also purchase virtual gift cards for Mom online and if they spend $125 on a card, we’ll take off $25! See their website for more details.

Scout and Molly’s
Scout and Molly’s will be hosting a Mother’s Day-themed event on Saturday, May 8 from 2-5 pm, and will be collaborating with a local professional photographer to offer professional Mother’s Day portraits for $25.  During the event, all purchases will be 25% off!

Smyth Jewelers
On May 8, stop by and check out Smyth Jewelers Mother’s Day glass blowing event!

Everyone talks about how Thanksgiving is overshadowed by Christmas celebrations. And, even more so, no one ever talks about smaller, yet still relevant, days! As an undiagnosed shopaholic, Black Friday and Small Business Saturday are the days I get excited for! The rituals of getting out my reusable shopping bags, mentally prepping for long lines, and making gift lists (and checking it twice) are my way of getting ready for the holiday season. If you’re a seasoned holiday shopper, then you know that you’ll find more success going to one sole location rather than bothering with traffic and driving here and there. Lucky for you, I have all the ins-and-outs of how and where to do that: Annapolis Towne Centre.

Holiday Valet Lounge

First, let’s talk parking. Holiday shopping is meant to be merry and bright, not a hassle. So, skip the chaos of finding a parking spot this season and enjoy the Annapolis Towne Centre’s complimentary Holiday Valet Lounge – a special gift to you! Drop your car, shop the shops, and come back to a warm lounge as you enjoy a hot cup of cocoa, play some board games, and wait for your car to brought right to you.
The Holiday Valet Lounge, presented by Brothers Services, is open during the following dates:
November 29-December 1
December 6-8
December 13-December 24
Hours: M-Sa 11am-8pm, Su 11am-6pm

Charm City Run

Talk about local! Charm City Run is anticipating all of your gift needs and is offering a ton of sales – perfect for picking up some gifts for your sporty friends. Enjoy 20% off apparel with the purchase of 2 or more pieces; buy 3, get 1 free sock; and slashed apparel and shoe markdowns! Plus, if you spend $100 or more you’ll receive a  limited-edition reusable shopping bag-perfect for the rest of your shopping spree! Not hooker yet? They’ll be having offers onsite for so much more, like:

  • Winter 5K Training Groups Start – Last chance to sign up for training groups before prices increase!
  • Breakfast and decorations sponsored by Under Armour (buy on your own and send receipts to Lizzy for credit)
  • Ongoing Garmin promos ($100 OFF Forerunner 935, 945 & Venu; $50 off vivoactive 3 &4)
  • One day Garmin sale – Fenix 5 Slate Gray with Black band – $299 ($200 off)


Baltimore Coffee and Tea

A perfect pit-stop during your day is, of course, Baltimore Coffee and Tea! During the craziness of it all, they will be sampling local gourmets, like the amazing Popsations Popcorn, Michelle’s Granola and Scones, and Mouth Party Caramels!. They make a great quick munch to give you just that little extra shopping fuel or a gift for those in your life with a sweet tooth.

The Joint Chiropractic

Sometimes the best gifts aren’t able to be wrapped. The Joint Chiropractic are having a buy 10 visits, get 2 free offer from November 25th- December 2nd. Chiropractic care can be a great way to manage pain caused by everyday life or just a great way to spend a treat-your-self day!

About Faces Day Spa & Salon

Speaking of treat-your-self, About Faces Day Spa & Salon has a great Small Business Saturday sale where all (yes, ALL) retail products are 20% off! It’s the perfect place to find a gift for that hard to shop for niece or friend. Whether its haircare, body care, nail care, skincare… well, you get the gist.

Scout & Molly’s

Wandering into Scout & Molly’s while visiting the Annapolis Towne Centre is inevitable. And, during the Black Friday and Small Business Saturday weekend, it will be even more irresistible. Not only will clearance items be 50% off, but sweaters will also be 30-50% off. Perfect for upcoming holiday parties, office festivities, or Christmas gifts!

Newk’s Eatery

Ah yes, it’s about halfway through your shopping spree and after lugging bags and running from store to store, you’ve worked up an appetite. After 4pm, stop in to Newk’s Eatery where you can take advantage of their mix-match 4 for $24 dinner special that is sure to hit the spot.

a la mode intimates

Everyone loves shopping with a drink in hand. From November 29th through December 1st, shoppers at a la mode are welcomed with bubbly beverages as they browse through savings of up to 75% off select merchandise!

Paper Source

So you’ve checked off everything on your list and now you’ve realized that you have been cycling through the same 6 wrapping paper’s tucked away in your basement. For Black Friday and Small Business Saturday, Paper Source (Closed Thanksgiving Day) will be offering their signature Holiday Rolled Wrap and Holiday Boxed Cards BOGO at 50% off from November 27th through December 2nd.

Blog written by Lu Foster.